From prweek.com/uk: From our bloggers

TV SET AFRAID OF GOOGLE

Matt Bourne, 26 November

I attended an event at The Guardian with Red Bee Media to discuss the future of TV. The session comprised a panel of four leading commentators in the TV world, including WPP's Mark Read and Facebook's Christian Hernandez. The panel discussed how consumers appear to have an insatiable appetite for video and how this is driving dramatic change in the supply and demand chain. There are 686 TV channels in the UK, but the model of delivering TV to households is evolving. Soon TV will be delivered to individuals on two or three different viewing devices. No one knows the future of TV, but new tools are being developed to drive the business forward. TV is scared of Google after what it has done to newspapers. There is the danger it will become too powerful in the digital advertising marketplace. If TV goes on to be traded by Google, this will be a worrying development for broadcasters.

THE DATA IS THE STORY

Ged Carroll, 29 November

While I was away last week, I came across the South China Morning Post's CitizenMap, which collates and visualises environmental issues from audience reports and government department press releases on a map. What made this more notable for me was that the South China Morning Post is generally much more conservative in technology adoption than the likes of The Guardian, which I would expect to bring around similar projects. The idea of the story being the data is a change that PROs need to ponder on more. What datasets could be used to tell a more positive story?

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