Selftrade, one of the UK's largest execution-only stockbrokers, has brought in Lansons to replace previous incumbent FD.
Lansons has been charged with managing consumer brand campaigns to attract new investors and activate existing investors. The brief also covers Selftrade's product specific campaigns, as well as business development and growth. It is understood that, as well as targeting traditional media, online and social media will play an integral part in the implementation of the brief.
Lansons team is led by board director Sophie Lilley and account director Anna Schirmer, reporting to Selftrade's head of marketing comms Georgette Harrison.
Lilley commented: 'The financial services industry has seen a huge amount of change over the past few years and execution-only stockbrokers have never been more in demand.
'Consumers and investors in particular are increasingly looking for cost-effective ways to manage their money and to take control of their own finances. Selftrade is in a great position to communicate its proposition to investors and PR is going to be a key part of this comms effort.'