Paramount Home Entertainment brings in Eulogy for additional comms support

Paramount Home Entertainment has brought in Eulogy for extra PR support as it prepares for a bumper 2011.

Paramount title: Shrek 4
Paramount title: Shrek 4

The DVD distributor is gearing up for a high-profile year selling blockbuster titles including Shrek 4, Jackass 3D and Captain America.

It has briefed consumer shop Eulogy to work alongside seven-year incumbent Shine Communications, after a five-way pitch that is also believed to have included Kazoo. Idea Generation is handling some additional project work.

Shine founder Rachel Bell said: ‘The majority of film studios have adopted a roster to cope with the ebb and flow of film titles.’

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