DIARY: A local council warns about the perils of spin

Is being or having a spin doctor really that bad these days?

Is being or having a spin doctor really that bad these days?



The Hinckle and Bosworth Borough Council in Leicestershire seems to

think so. A recent job ad suggested that the organisation is terrified

of having some power-crazed publicity supremo stalking its corridors and

dictating the communications strategy.



Just in case any applicant was unsure about the level of power the job

involved, the ad was headlined: ’Spin doctors. Beware the dog!’.



It read: ’The last thing we want in our new communications and

promotions officer is a minor spin doctor. Our officers wouldn’t take

too kindly to being told to stay ’on message’.’



However, it does say that ’if you can influence outcomes and your

communications advice is taken seriously’, you should come forward.



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