DIARY: Nexus Choat beats off the rest to whisk away egg campaign award

It seems that the humble egg has become the definitive marketing symbol of the new millennium.

It seems that the humble egg has become the definitive marketing

symbol of the new millennium.



Nando’s chicken restaurant chain has given the egg star billing in its

current advertising campaign, and the Prudential has used our ovoid

friend as the inspiration for its new savings products.



Now Nexus Choat PR has won the International Egg Marketing Award for its

work with client the British Egg Industry Council.



The campaign, recognised at this year’s prestigious conference of the

International Egg Industry Commission, successfully communicated the

improved safety of Lion Quality eggs.



The spinners at Nexus Choat even managed to draw the campaign to the

attention of former health minister and egg industry nemesis Edwina

Currie.



And, of course, today’s egg marketers have some rather prestigious

forebears.



It was, allegedly, celebrated feminist author Fay Weldon who came up

with the slogan ’go to work on an egg’.



The team at Nexus Choat tell me they do every day. Perhaps that was the

secret of their success?



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