What The Papers Say: Tobacco giants jump on health bandwagon

In a dramatic U-turn, Philip Morris publicly acknowledged the damage cigarettes could cause to health as part of its pounds 60 million corporate image revamp.

In a dramatic U-turn, Philip Morris publicly acknowledged the

damage cigarettes could cause to health as part of its pounds 60 million

corporate image revamp.



The information was posted on its web site, and caused debate over the

motive behind this new strategy of openness. Was it a ’clearing of the

air’ (President Clinton, FT 14/10/99) or merely cynical spin doctoring

to counteract the Justice Department’s announcement of legal action

against them and others last month?



Representatives of ASH argued that Philip Morris had ’spent decades

defending the indefensible’ (Express 14/10/99) while others welcomed it

as a positive gesture, even if a rather late one.



The new ’Working to Make a Difference’ campaign will focus on a broader

product range and charity work. Philip Morris is to fund an

’appropriate’ campaign (Independent 17/10/99) to combat youth smoking.

Meanwhile it is reported (Guardian 14/10/99) rival Lorillard now plans

an anti-smoking campaign for teenagers.



Evaluation and analysis by CARMA International. Cuttings supplied by the

Broadcast Monitoring Company. ’What The Papers Say’ can be found at:

www.carma.com.



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