MEDIA: GWR launches Radio 1 challenge

GWR has unveiled the details of Europe’s first three commercial digital radio stations, which will begin broadcasting from 15 November.

GWR has unveiled the details of Europe’s first three commercial

digital radio stations, which will begin broadcasting from 15

November.



Core sets out to challenge Radio 1 as a youth channel with a clear focus

on current music and trends, and GWR is developing a range of

programming to cover lifestyle, fashion and music. Core is specifically

targeted at a female biased audience of students and first time workers

who currently listen to Radio 1, Kiss, Galaxay and pirate stations.



The Mix, which will be available exclusively through Sky Digital, will

include music from the 1980s and 1990s, with programmes such as Late

Night Love, which will examine relationships, health and sex issues, and

Saturday Night Live, hosted by Mel Everett and Rob Smith, which will

include events, fashion, films and competitions.



Planet Rock will target the more mature listener, with a playlist from

the 1960s to 1980s, and while music led initially, will also develop

programming for the listeners.



The three 24-hour stations will be broadcast on the Digital One

multiplex, which includes simulcasts of Classic FM, Talk Radio and

Virgin, and will also be available via the internet. GWR has struck a

deal with Sky Digital to carry the stations, along with a package of its

analogue stations, and is looking for partners in cable television.



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