BORDER LINES: SINGAPORE - BA hands account to Grayling

British Airways has handed its consumer and business-to-business account to Grayling Group after a four-way pitch. Grayling director James Acheson-Gray will lead the account, which was previously held by Hill and Knowlton.

British Airways has handed its consumer and business-to-business

account to Grayling Group after a four-way pitch. Grayling director

James Acheson-Gray will lead the account, which was previously held by

Hill and Knowlton.



Grayling’s remit is to raise awareness among corporate customers of BA’s

high-end products and services, including its Executive Club and new

beds in business class. BA reported a disappointing 1.5 per cent rise in

premium traffic for September. ’This is an important win for Grayling

here in Asia,’ said Acheson-Gray. BA is the largest foreign carrier into

Singapore, with a 67-year history in the city state.



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