INTERNATIONAL: Weber PR sets up Hispanic division

MIAMI: Weber Public Relations has created a division to target US Hispanics.

MIAMI: Weber Public Relations has created a division to target US

Hispanics.



GrupoLink will create national communications programmes for this

increasingly affluent and numerous sector of US society. Weber’s

chairman Bruce Rubin, said: ’Hispanics will be the largest minority

group in the US within a couple of years and it is critical that we

communicate effectively with them.’



The division will be headed by Weber vice-president Etienne

Hernandez-Medina and run out of Weber’s Miami office. It will also

co-ordinate client activities with Hispanic marketing experts throughout

the agency’s global network.



The division, which will communicate in Spanish, has a staff of 12,

mostly recruited internally, and plans expansion.



The agency already has estimated annual fees of pounds 625,000 from

clients targeting this market, which include Mexican media conglomerate

Editorial Televisa.



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