Events promoter Colours hires VF1 for Scottish bash

Scottish music and event promoter Colours has hired VF1 Publicity to push the Masters of the Millennium celebration in Lanarkshire.

Scottish music and event promoter Colours has hired VF1 Publicity

to push the Masters of the Millennium celebration in Lanarkshire.



Colours picked VF1 without a formal pitch for the account, worth pounds

300,000 over four months.



VF1 chairman Gerard Franklin said the four-pronged PR plan would kick

off with early awareness in the November/December issues of long lead

time magazines.



The next stage is news stories throughout Scottish regions based on the

fact that the event, which is being held in Centrelink 5 Complex in

Shotts, will bring jobs back to a region which has lost investment

recently.



Franklin said: ’It’s possible others will want to use it as a venue for

other festivals and events after this.’



After that there will be pre-launch parties and a hot air balloon

stunt.



Franklin’s music publicity credentials include the promotion of clubs

such as Gatecrasher and Miss Moneypennys, and work for DJs including

Judge Jules, Sasha and Danny Rampling.



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