Freud arm will exploit e-business

Freud Communications has established a division to bid for a chunk of the rapidly growing e-business market.

Freud Communications has established a division to bid for a chunk

of the rapidly growing e-business market.



According to Freud’s head of corporate communications, Oliver Wheeler,

the aim of the group will be to launch and position ’best-of-breed’

internet startups.



’We will be taking a proactive communications strategy on these

businesses. Our focus will be on content, we will treat the internet

like other media such as television, and our background will give us our

competitive advantage,’ he said.



At present the ’e-team’ is working for eight new businesses, including

four which launch in the next two weeks. Web Marketing sells banners on

internet pages, Iforce is a logistics company involved in on-line

buying, Kitbag.com is an on-line sports retailer and Media Circus

Interactive is a new-media design agency.



To date, three staff have been appointed to the team. It also includes

existing Freud consumer and corporate directors who report directly to

Wheeler. Future staff will be appointed as the team wins more

business.



Already launched by Freud is Toyzone.co.uk, a UK start-up aiming to

compete against established internet toy retailers such as etoys and

Rumpustoys.com, which offers games, competitions and cartoons.



The launch received media coverage on the front page of business

sections within Sunday broadsheets such as the Sunday Times and

Observer.



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