Computing body hires August.One for Y2K message

The British Computer Society, the professional organisation representing the country’s computer engineers, has appointed August.One Communications to coordinate reputation management relating to Y2K issues following a competitive pitch.

The British Computer Society, the professional organisation

representing the country’s computer engineers, has appointed August.One

Communications to coordinate reputation management relating to Y2K

issues following a competitive pitch.



August.One’s campaign will involve both press and government relations,

designed with both the society’s internal audience of 35,000 members,

and its external audience, in mind.



John Fraser, head of public affairs at the agency said: ’We first need

to make sure the members are going out to opinion-formers and

commentators with the same message. If our members are speaking we want

them to say: ’This is what our trade body has done.’’



As the computing industry trade body, the BCS has been helping its

members in the fight against Y2K.



’Part of what we are doing is profile-raising for the BCS,’ Fraser

added.



This is the first time the BCS has used a PR agency. August.One has been

taken on for a minimum of three months and will report to Alida

Macchietto, the marketing director of BCS. The account will be run by

Sarah Howe, director of client services at August.One.



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