Barclays Global puts Europe task into H&K

The world’s largest institutional investment management bank, Barclays Global Investors, has appointed Hill and Knowlton on a substantial six-figure fee to handle a pan-European account aimed at raising awareness of its products and services.

The world’s largest institutional investment management bank,

Barclays Global Investors, has appointed Hill and Knowlton on a

substantial six-figure fee to handle a pan-European account aimed at

raising awareness of its products and services.



Hill and Knowlton will work in key markets - in particular, the UK and

the Netherlands.



The agency was appointed after a four-way pitch and replaces incumbent

Bell Pottinger Financial, which had worked on the account for

three-and-a-half years.



BGI helps large companies run their pension schemes. It is the world’s

largest institutional investment manager, with pounds 435 billion of

assets under management.



The account was won, and will be run, from Hill and Knowlton’s London

offices. The work will be supervised by Ashton Coleman-Smith, European

managing director for the corporate and consumer finance division of

Hill and Knowlton.



Coleman-Smith said: ’The campaign will build on a solid media relations

foundation and lead to positioning BGI with different types of company.

We will promote their expertise in both active and passive fund

management.’



According to Robert Jenkins, head of PR at BGI, Hill and Knowlton’s mix

of consumer and corporate communications appealed.



Although the global investors product is targeted at companies, the bank

feels that promoting it requires creative consumer PR skills.



Hill and Knowlton merged its corporate and consumer finance groups into

a single team during the last quarter of 1998. Since then, the division

has won clients including Barclays Retail Financial Services, GE Capital

and National Savings.



According to Coleman-Smith, fees for the division are set to double to

pounds 3 million this year, comprising 12-14 per cent of the overall

fees for Hill and Knowlton’s UK operation.



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