Sometimes as a PRO it can feel like you are banging your head against
a brick wall - but rest assured sometimes all the hassle can pay off.
A recent Peter Noble PR project was the series of Diva concerts in London
starring Gladys Knight, Randy Crawford and Dionne Warwick.
In a bid to remind the general public of the towering talents of the three
soul singers, agency director Suzanne Noble set about getting some TV
coverage. The process was far from easy and included three weeks of
negotiations with the divas’ various management and agents.
Eventually a deal was struck and the three agreed to appear together on
But on the morning of the appearance disaster struck, with GMTV’s car
service going to the wrong location to pick up Gladys Knight, causing her
to miss the interview slot.
Last minute meetings managed to sort the situation out and in the end
provided a better result for the agency as the concerts were covered in
two items, hitting two audiences - the workers and the mums back from the
A stressed Suzanne says she cried on the way back to the office. ’I was so
relieved that it had gone so well after all the hard work,’ she says.