Grange Hotels launches first PR drive to reposition brand

Grange Hotels is poised to launch its first PR campaign to position itself as a 'luxury hotel company' rather than a group of conference venues.

London based: Grange Hotels
London based: Grange Hotels

The company, which operates the five-star St Paul's and City hotels, has appointed public relations agency Belgrave to provide strategic communications support, as it continues to grow across the capital.

Belgrave, which is currently finalising the details of the two-year campaign, will launch communications support for future planning applications, focusing on the trade and planning press as well as national media.

Nick Dines, a director at Belgrave, told PRWeek: 'Grange Hotels is currently well known within the conference world, but we want to position is as a chain of luxury five-star hotels.'

Raj Matharu, chairman of Grange Hotels, added: 'Belgrave combines an excellent knowledge of the hotel industry with a comprehensive understanding of the issues that impact on planning applications. As we continue to grow it is clear that Belgrave can provide us with the communications support we need.'

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.