OPINION: Editorial - Cashing in on green credibility

Business in the Environment’s call for more retailers to benchmark their environmental responsibility is a warning to all those companies, not just retailers, who to date have not felt it necessary to make such information transparent to the relevant audiences.

Business in the Environment’s call for more retailers to benchmark

their environmental responsibility is a warning to all those companies,

not just retailers, who to date have not felt it necessary to make such

information transparent to the relevant audiences.



Research conducted by MORI for Business in the Community, BiE’s parent

organisation, found that last year 86 per cent of UK adults rated

environment as the most important issue contributing to corporate social

responsibility.



So far the initiative in the retail sector has been taken by the

supermarkets through public concern about issues such as GM foods,

although one startling omission in the survey, considering its current

GM stance, is Iceland.



Slower off the mark have been non-food and drug retailers such as WH

Smith Group which scores significantly lower than the supermarkets.

While the likes of Arcadia Group and Debenhams currently do not even

take part.



Contributing to the BiE survey gives a firm’s environmental policy

credibility because it is compiled by an independent organisation.



Those companies currently on the BiE index are clearly confident of good

practice - they are willing to compare themselves with their rivals.



To companies not currently involved, why wait? Take the initiative now

and promote the kind of best practice initiatives that shareholders,

customers and staff are calling for.



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