A YouGov poll found 56% of those surveyed thought William would make a better king than his father and two-thirds believed William's choice to marry a ‘commoner’ in Kate Middleton would make the monarchy more relevant.
But James Herring, managing partner at Taylor Herring Public Relations, told PRWeek: ‘The royals need to stick together and avoid any game playing as the media seem to be attempting to drive a wedge between Charles and William. The royal family will always have to struggle with criticism about their relevance so now is certainly not the time for rifts or division.
‘This should be used as an opportunity to remind the public and the world of the value the royal family brings to the country.'
But the Prime Minister David Cameron has been praised after yesterday he was forced to defend Camilla in an interview with Sky News. Following a comment from Prince Charles that Camilla could be queen consort if he ascended to the throne, Cameron described himself as ‘a big Camilla fan’ and added: ‘I think the country is getting to know her and getting to see she is a very big warm-hearted person with a sense of humour and a big heart.’
Phil Hall, chairman of PHA Media, said: ‘David Cameron has been very shrewd, as his comments could not have roused any controversy. William and Kate could not disapprove of a positive statement like this. He was clearly very well briefed.
‘There are so many surveys suggesting Charles should stand down, but the Palace must support Charles 100%. He has made it clear he thinks he has a right to be king. These surveys are just an attempt to sell newspapers - because of William’s young age it is not surprising the public are going to connect with him.'