INTERNATIONAL: Fasig quits B-M to take top PR post at Compaq

HOUSTON: Compaq has raided the agency world to fill its top PR slot, appointing Bill Fasig from Burson-Marsteller.

HOUSTON: Compaq has raided the agency world to fill its top PR

slot, appointing Bill Fasig from Burson-Marsteller.



Fasig, previously MD and chairman of the firm’s global technology

practice, will join Compaq next month as vice-president of corporate

communications. He will oversee PR, analyst relations and executive

communications.



’It was a tough decision - I’ve had a great run at Burson,’ said Fasig,

who started out as MD of its public affairs practice three and a half

years ago. Eight months into his tenure, Fasig moved to California to

expand B-M’s technology practice, which was then dominated by a single

client, Sun Microsystems.



Compaq, which re-pitched its pounds 8 million PR account last November -

replacing Miller/ Shandwick with Hill and Knowlton - had been looking to

fill the position for a year, and Dave Middleton served as acting head

of corporate communications during the search. Fasig will report to

newly-appointed senior vice-president of marketing Douglas Fox. A Compaq

spokeswoman said the company has 14 in-house PROs in the US, compared to

25 last autumn.



Compaq is still recovering from a management shake-up last year and its

consumer PC business is losing market share. The internal problems have

impacted on its image - in the most recent Fortune ’Most Admired’

company rankings, Compaq dropped three places to eighth in its sector.



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