Newly-floated mobile phone retailer The Carphone Warehouse has
created an in-house PR team.
Tristia Clarke, whose title is head of PR and communications, has been
appointed to run in-house PR. She will be recruiting two more staff to
create the team.
She reports to head of marketing Jonathan Hook, who said: ’To stay at
the forefront of this fast growing market and to manage our transition
to being a listed company, we need to establish a dedicated PR resource
Clarke also cited the company’s international expansion as another
reason for the move. The company retains agencies in the 14 countries in
which it operates, which will be co-ordinated centrally.
Currently, Carphone Warehouse’s press office is run by retained agency
GCI Jane Howard. This arrangement will come to an end within six to
eight weeks, although Clarke stressed that the agency would continue to
work for Carphone Warehouse on a project basis, on consumer and
It also retains Citigate Dewe Rogerson, which oversaw financial PR
through the flotation.
This week, shares fell below the price of the initial public offering on
14 July. Retail investors had to agree to a three-month lock-in period,
while institutional investors are free to sell their shares now, leading
to frustration from small investors. Shares were offered at 200p, and
reached a peak of 225p before dropping to 192p.
The Carphone Warehouse does not have anyone in-house dedicated to
investor relations, but Clarke said the retailer did not rule out
appointing someone in the future.
Clarke joins from Kingfisher, where she had been for 18 months on a
full-time secondment from BSMG Worldwide working on the takeover of ASDA