Digital: Social Media Policy - What's your policy?

Having clear guidelines in place to outline how employees use social media can protect companies from negative publicity, finds Peter Hay.

Social media may have democratised the web but they have also presented organisations with a new set of reputational risks. These risks are not just from external sources. What a company's employees say online can also have a damaging effect on a brand.

Nestle discovered this in March when it mismanaged criticism over its continued use of palm oil via the brand's official Twitter and Facebook pages.

Some companies, particularly in the financial or healthcare sectors, have responded by limiting or preventing staff from using digital platforms altogether.

But Staniforth MD Rob Brown says these organisations are taking the wrong approach.

Brown, like many other digital and social media professionals, believes that these steps are unnecessary if companies create an effective social media policy for staff.

'Social media policies set the boundaries of what can be said and offer guidelines on how it can be said. As much as they restrict, they also enable and empower, giving freedom within a framework,' agrees Lansons head of digital Simon Sanders.

Having clear guidelines in place to promote good practice and encourage a positive use of social media can help safeguard any business from negative feedback and potential bad publicity.

Here, PRWeek offers expert tips and guidance on what should be contained within a social media policy, and how to keep it tailored, relevant and up to date.

Do you have a social media policy?

Yes

No


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

UKIP and its leader Nigel Farage came out fighting over a story in The Times yesterday that he is facing an investigation over £60,000 of "missing" European Union funds.

Ebay appoints Launch PR and Exposure for UK consumer work

Ebay appoints Launch PR and Exposure for UK consumer work

Online retailer eBay has appointed Launch PR and Exposure to its roster of agencies for UK consumer work.

Skyscanner selects Mischief for UK PR task

Skyscanner selects Mischief for UK PR task

Flight search company Skyscanner has brought in Mischief PR to oversee its UK communications as part of a Europe-wide round of agency appointments.

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic has picked Edelman to handle its six-figure global PR account in the build-up to its first commercial flight into space.