Healthcare: Cohn & Wolfe swoops for Ogilvy's Bradley

Cohn & Wolfe has hired Oglivy director Terry Bradley as UK healthcare MD as it continues to rebuild the practice following a number of senior departures.

Bradley will begin the newly created role at C&W on 1 December and will report to global head of health Mike Kan and UK CEO Scott Wilson.

He joins following five years at fellow WPP agency Oglivy Healthworld, most recently as senior business director. Prior to Ogilvy Healthworld, Bradley held a number of senior health comms roles including MD of a specialist medical education agency. He was also international sales and marketing director at medical journal The Lancet.

The appointment follows a turbulent past 12 months for C&W during which a number of senior staff left the firm.

In late 2009, C&W healthcare directors Fiona McMillan and Rebecca Galbraith both handed in their notices. The agency also parted company with board director Jo Spadaccino in June 2010. She went on to join Sussex-based healthcare shop Pegasus.

But the agency has sought to bounce back with a number of recent hires to the healthcare practice including Kan as global head of health and Clare Lucker as a senior director.

Kan said Bradley's appointment demonstrated the firm's determination to further strengthen the UK healthcare practice. 'Terry will lead and develop the London health team. His role and impressive experience will be fundamentally important as we continue to drive our healthcare practice forward,' said Kan.

Bradley's responsibilities will include new business development, providing senior strategic counsel and developing senior talent.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.