Orangina selects Wright for UK PR

Orangina has appointed The Wright Partnership as its UK trade and consumer PR agency.

Orangina has appointed The Wright Partnership as its UK trade and

consumer PR agency.



Previously PR was handled in-house, and the appointment is part of the

company’s plan to reaffirm its UK positioning.



Founding partner Sara Stewart will head the account for The Wright

Partnership, reporting to UK brand manager Samuel Camus.



The team will work to reinforce the advertising straplines ’Shake the

bottle - wake the taste’ and ’Why go abroad?’. The Leith Agency creates

Orangina’s UK advertising.



The Wright Partnership has devised a programme of guerrilla activity

based around the advertising campaign’s Orange Coats, a send up of

Butlin’s Red Coats. Targeting London commuters, they will be initiating

impromptu ’holiday camp’ games such as knobbly knee competitions on the

Orangina Piccadilly Line train.



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