Sainsbury's kicks off search for consumer PR consultancy

Sainsbury's has instigated a search for a consumer PR consultancy.

PR boost: Sainsbury's search
PR boost: Sainsbury's search

Britain's third largest supermarket has asked around ten agencies for credentials, specifying a strong track record in celebrity-backed consumer campaigns and CSR projects.

It is thought that work on Sainsbury's support of Comic Relief is a crucial aspect of the brief. The brand is the exclusive supermarket retailer of Red Nose Day merchandise and is seeking an agency to promote Comic Relief branded goods and work on wider fundraising campaigns.

It understood, however, that the successful agency's brief will be wider than purely Comic Relief work and will offer the opportunity to lead other consumer campaigns at a brand level.

Cake handled Sainsbury's Comic Relief campaign last year and is understood to remain on its current roster. The roster was pulled together two years ago under then head of consumer PR, Rachel Friend.

Since then Friend has departed for Weber Shandwick and comms director Pip Wood also left the firm, to be replaced by a new team including director of corporate affairs Mark Rigby.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR