STOP PRESS: Coca-Cola to be usurped as brand king

Coca-Cola is on the verge of losing its position as the world’s most valuable brand. Research by Interbrand claims Coke has lost 13 per cent of its brand value and is likely to be usurped next year by Microsoft, whose brand value went up almost 25 per cent despite legal wrangles in the US.

Coca-Cola is on the verge of losing its position as the world’s

most valuable brand. Research by Interbrand claims Coke has lost 13 per

cent of its brand value and is likely to be usurped next year by

Microsoft, whose brand value went up almost 25 per cent despite legal

wrangles in the US.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.