BT restructure forces in-house PR changes

British Telecom is planning a radical restructure of its in-house PR team as the group undergoes a major organisational shake-up.

British Telecom is planning a radical restructure of its in-house

PR team as the group undergoes a major organisational shake-up.



The telecoms giant is set to reshuffle its 170-strong communications

department to coincide with plans to split into six businesses.



BT’s director of group communications Robin Pauley confirmed that,

although no plans had been finalised, staff changes would be made in the

near future.



’Press and PR needs to change to match the new-look BT,’ said

Pauley.



’BT’s restructure provides an opportunity to do new things, but it’s not

a downsizing exercise, it’s a re-modelling exercise.’



BT is currently in the process of recruiting a replacement to fill press

chief Ted Graham’s role as director of external communications when he

retires at the end of September.



Existing head of UK PR campaigns, Tim Johns, has been made head of news

to strengthen the press office in preparation for Graham’s

departure.



BT’s recent reorganisation saw the group split into four sections:

ignite, the business-to-business internet operation; BTopenworld, a

broadband service-focused internet business; BT Wireless, an

international mobile business, and Yell, its directory pages and on-line

venture based on Yellow Pages.



The group is also in the process of separating its UK fixed network

business into wholesale and retail divisions.



Pauley said the PR structure will be based around the company’s revamped

form.



At present, BT is not planning to make changes to its 12-strong PR

agency core roster, which includes Band and Brown Communications, Biss

Lancaster and Le Fevre.



But senior press and broadcasting officer, Robert Dunnett, confirmed

that the roster will be reviewed as part of BT’s transformation.



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