BOTTLE PR has launched a Facebook campaign for ski holiday specialist Alpine Elements. The campaign asks members of the public to video themselves singing the Ski Sunday theme tune in order to win a £2,000 ski holiday. The campaign is intended to increase engagement among Alpine Elements' 2,000 strong Facebook fanbase, as well as drive other skiing fanatics to the page.
BIGPOINT, the online gaming portal and games developer, has appointed Skywrite to manage its integrated comms programme in the UK. The account was won following a competitive pitch and will see Skywrite managing BigPoint's corporate reputation while conducting press launches, stunts and news creation to generate hype around specific games online.
LOCALGIVING.COM, the UK's first online giving website dedicated to helping small charities and local community organisations raise support and awareness online, has announced its national launch. Founded by dotcom entrepreneur Marcelle Speller, Localgiving.com provides an opportunity for organisations including those too small to be registered with the Charity Commission to create an online presence through which members of the public can easily locate and fund small community projects in their local areas.
BLACKBELT, the specialist mobile security firm, has launched a competition in which professional hackers and technology enthusiasts are encouraged to crack its new Mobile AntiTheft security product and infiltrate four virtual handsets for the chance to win a HTC Desire HD handset. BlackBelt is confident that nobody will be able to retrieve the information and will give the prize to the entrant that provides the best feedback.