Orange and T-Mobile to overhaul comms strategies for Everything Everywhere

Up to £2m of Orange, T-Mobile and corporate branding work up for grabs.

In charge: Everything Everywhere CEO Tom Alexander
In charge: Everything Everywhere CEO Tom Alexander

Everything Everywhere, the mobile comms giant formed from the merger of Orange and T-Mobile earlier this year, is to repitch all PR consultancy work including a new brief for the holding company brand.

GolinHarris and Brands2Life have been told that they will have to repitch for their existing accounts with Orange and T-Mobile respectively, while other selected agencies will be contacted in January.

There will also be a new brief up for grabs for the corporate brand Everything Everywhere, which was created in July.

This year alone the combined companies will spend £1.5m on PR. Everything Everywhere plans to complete the comms review by the end of February, with fresh campaigns beginning in April next year.

A soon-to-be appointed head of PR for Everything Everywhere will run the pitch, overseen by brand comms director Stuart Jackson and corporate comms director Robin O'Kelly.

Both GolinHarris and Brands2Life have held their accounts since 2006, but Jackson said the firm was radically changing the way it worked and communicated. 'We're looking at how we can create a step-change in performance across our business. A key part of this success of this will be through our brands and how we manage and communicate what they're about, what they do and what's coming next,' said Jackson.

Everything Everywhere is Britain's largest comms company with combined revenues of £6.4bn and 27.9 million customers (as of Q3 2010).

Orange and TMobile were ranked as the second and third most popular mobile phone providers in PRWeek/OnePoll's latest survey of 3,000 members of the UK public.

 

Time line

27 October 10: Everything Everywhere announces a 19.6 per cent year-on-year increase in new customers

6 September 10: Orange and T-Mobile allow customers to access both respective networks

11 May 10: Orange's Tom Alexander named CEO of Everything Everywhere

8 September 09: T-Mobile and Orange agree merger

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.