Just-Eat appoints Brands2Life to challenge consumer behaviour towards online food delivery

Just-Eat has hired Brands2Life in a bid to position itself as the 'authority on food delivery' and to challenge consumer behaviour towards ordering food delivery online.

Food delivery service: Just-Eat
Food delivery service: Just-Eat

Just-Eat allows customers to browse restaurant menus and order food delivery online directly, without an additional charge for placing the order. With a network of 6,500 restaurants nationwide, Just-Eat receives more than 1.7 million visitors every month.
 
Brands2Life has been brought in to drive talkability and broaden media reach. It will also provide a media relations and thought leadership campaign to celebrate Great Britain’s takeaways.

Just-Eat chief marketing officer Mat Braddy said: 'We appointed Brands2Life due to their creativity, energy and enthusiasm. They showed a strong understanding of our vision for the brand and that, combined with a proven track record, made them the obvious choice for Just-Eat.'
 
Brands2Life director Alex Williams added: "We’re thrilled to be working with Just-Eat, they’re a young, dynamic company with huge growth potential in an interesting market – one which is weathering the economic downturn well.  We can’t wait to tuck-in to the PR campaign.'

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.