Diary: Shandwick offers dual shock with ad cab that goes south of the river

After 25 years in business, Shandwick has finally unveiled a new corporate identity. And in a shock development, the company has decided to use advertising as a medium for raising awareness.

After 25 years in business, Shandwick has finally unveiled a new

corporate identity. And in a shock development, the company has decided

to use advertising as a medium for raising awareness.



The advertising comes in the form of a black cab, which has been painted

red and branded with the new, yin and yang-style Shandwick logo as well

as the strapline ’Building the best reputations in the world’.



It’s all part of Shandwick’s plans for world domination, or, as the

press release states, ’to become the world’s largest and most respected

public relations and public affairs consultancy’.



Anyone interested in spotting the Shandwick cab should situate

themselves somewhere between Clapham and Shandwick’s Queen Street

offices this week.



As a Christmas party prize, Shandwick trainee consultant Sarah Moriarty

beat 219 colleagues to the opportunity of being chauffeured to and from

her Clapham home for a week in the aforementioned cab.



I don’t know about being the world’s largest PR agency, but if Shandwick

can get a cabbie to go south of the river, it’s certainly got PR Week’s

respect.



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