After 25 years in business, Shandwick has finally unveiled a new
corporate identity. And in a shock development, the company has decided
to use advertising as a medium for raising awareness.
The advertising comes in the form of a black cab, which has been painted
red and branded with the new, yin and yang-style Shandwick logo as well
as the strapline ’Building the best reputations in the world’.
It’s all part of Shandwick’s plans for world domination, or, as the
press release states, ’to become the world’s largest and most respected
public relations and public affairs consultancy’.
Anyone interested in spotting the Shandwick cab should situate
themselves somewhere between Clapham and Shandwick’s Queen Street
offices this week.
As a Christmas party prize, Shandwick trainee consultant Sarah Moriarty
beat 219 colleagues to the opportunity of being chauffeured to and from
her Clapham home for a week in the aforementioned cab.
I don’t know about being the world’s largest PR agency, but if Shandwick
can get a cabbie to go south of the river, it’s certainly got PR Week’s