Diary: Concrete proof that you can put your trust in Max

While the never-ending debate about the nature of Max Clifford’s contribution to the PR industry rages on, news reaches the Diary of a more concrete offering from the controversial PR practitioner.

While the never-ending debate about the nature of Max Clifford’s

contribution to the PR industry rages on, news reaches the Diary of a

more concrete offering from the controversial PR practitioner.



Clifford is behind a new trust fund set up to support students at

Bournemouth University’s School of Media, Arts and Communication, home

of the UK’s oldest PR degree. It is known as the Max and Louise Clifford

Trust and will provide bursaries to help staff and students with special

needs, and provide grants to enable the school to strengthen its links

with practitioners in the media industries.



Clifford’s daughter Louise studied at Bournemouth and is now working in

PR. She also has rheumatoid arthritis, a debilitating condition she has

lived with since childhood.



Clifford says: ’Bournemouth University really helped Louise with special

needs facilities throughout her years there, which made her student life

a lot easier. I can help the University by setting up the trust in order

that they can continue to provide these services.’



The fund’s trustees will be Clifford, Professor Bob Giddings and Roger

Laughton, head of the school.



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