Media: ITN in Freeserve broadcast deal

ITN has signed a deal with Freeserve to provide it with broadcast news. Freeserve is aiming to be the first ISP in the UK to provide high quality video footage, using ADSL technology.

ITN has signed a deal with Freeserve to provide it with broadcast

news. Freeserve is aiming to be the first ISP in the UK to provide high

quality video footage, using ADSL technology.



ADSL (asynchronous digital subscriber line) allows high quality images

to be sent down BT’s copper phone lines.



ITN will provide Freeserve’s 1.7 million active users with a selection

of continuously updated news reports and footage, which they can dip in

and out of at their leisure. The news organisation will not create

original programming for Freeserve.



Until now Freeserve’s news has been provided by the Press Association,

in a words and pictures, rather than video format.



Freeserve has only just begun to trial ADSL technology. The first video

footage went out to selected trial homes in London and Manchester last

week. Freeserve expects the whole of the UK to have access to its ADSL

technology by the summer.



The move will allow Freeserve to show the quality content that will

allow it to compete with other ’content-rich’ organisations like the

newly formed AOL Time Warner conglomerate.



ITN new media MD Garron Baines will oversee the provision of news to

Freeserve. Baines said the technology to provide moving images to home

PCs has until now been prohibitively expensive.



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