Border Lines: MILAN - Aprilia’s Magrino takes Pirelli PR post

Tyre manufacturer Pirelli SPA has appointed a new corporate press manager to its Milan head office. Fabio Magrino has joined the company from scooter firm Aprilia. Magrino - replacing Linda Cena, who left for personal reasons - is in charge of a team of 12 and reports to external relations director Giancarlo Rocco. Pirelli is in the process of shifting its core business from rubber tyres to electric cables, and Magrino’s job is ’to try and communicate that transition’.

Tyre manufacturer Pirelli SPA has appointed a new corporate press

manager to its Milan head office. Fabio Magrino has joined the company

from scooter firm Aprilia. Magrino - replacing Linda Cena, who left for

personal reasons - is in charge of a team of 12 and reports to external

relations director Giancarlo Rocco. Pirelli is in the process of

shifting its core business from rubber tyres to electric cables, and

Magrino’s job is ’to try and communicate that transition’.



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