International: Middle Eastern affiliate for B-M

DUBAI: Burson-Marsteller is launching an affiliate brand in the Middle East in March. The move follows the return to the UK of Roger Fennings, who has run B-M’s affiliate PR business in the Middle East for the last eight years.

DUBAI: Burson-Marsteller is launching an affiliate brand in the

Middle East in March. The move follows the return to the UK of Roger

Fennings, who has run B-M’s affiliate PR business in the Middle East for

the last eight years.



Fennings was recruited by B-M to set up Intermarkets PR, part of the

independent Intermarkets Advertising group, in 1991. He built the

operation into a pounds 1.25 million fee operation, with offices in

Lebanon, Egypt, Saudi Arabia and Bahrain.



Last autumn Intermarkets Advertising and its PR subsidiary were acquired

by Team Young and Rubicam, a regional ad agency in which B-M’s parent

company Young and Rubicam (Y&R) has a stake. Y&R has decided to create a

standalone entity, Asdaa Burson-Marsteller, into which most of the

Intermarkets PR operation will transfer. Sunil Johns and Pat McLaren,

who have worked at Intermarkets PR in the past, were recruited as

vice-presidents for Asdaa.



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