International: Lear to handle global expansion for BSMG

PARIS: BSMG Worldwide has appointed Bob Lear to develop its global network, with a particular focus on Europe. The former worldwide account director at Ogilvy PR in Paris has responsibility for the expansion of BSMG’s cross-border, cross-practice accounts and client services. The company said acquisitions are also on the cards.

PARIS: BSMG Worldwide has appointed Bob Lear to develop its global

network, with a particular focus on Europe. The former worldwide account

director at Ogilvy PR in Paris has responsibility for the expansion of

BSMG’s cross-border, cross-practice accounts and client services. The

company said acquisitions are also on the cards.



Tim Sutton, chief executive of BSMG Worldwide in Europe, said: ’He will

develop the network physically and, even more importantly, has the

experience to know what it takes to run a global business.’ Still based

in the French capital, Lear is tasked with ensuring consistent

communications for clients worldwide, as well as identifying and

developing new business opportunities.



’The problem is not so much growth, as developing and managing the

growth,’ Sutton said. Lear will concentrate on Europe for at least the

first couple of years. ’Building a very significant presence here is

absolutely crucial to building a global network,’ said Sutton.

Acquisitions were ’very likely’, he added, although ’organic growth

remains very important to us’.



While at Ogilvy, Lear is credited with the development of computer

company IBM’s 32-country network in 1995, which still supports the

client’s Europe, Middle East and Africa business. He also led Ogilvy’s

global client service committee.



Lear has been senior vice-president at Ogilvy Adams and Rinehart in Los

Angeles and director, internal communications for the New York stock

exchange, where he managed the organisation’s agencies in the US, Europe

and the Middle East. Lear’s new role means he will join BSMG’s main

board of directors, as well as the European board.



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