Medical emergency relief organisation Medecins Sans Frontieres has
appointed a BBC World Service journalist of 22 years standing as its new
head of communications.
Martyn Broughton who is regional editor for the African and Middle
Eastern service at Bush House, will join the organisation in a new role
that will involve raising the organisation’s profile in the UK as well
as collating first class information to support campaigning and
Anne-Marie Huby, the executive director of the Brussels-based charity
said that recruiting a journalist rather than a PR executive into such a
role in an aid organisation was unusual, but that she was ’thrilled’ to
have made the appointment.
Huby said: ’We have a great need for the kind of journalistic integrity
that Martyn brings. We are also very keen on Martyn as he brings
knowledge of areas like Africa and the Middle East.’
’In the last few years the demand on MSF for information from
Governments, institutions and the public has increased hugely and we
need that information to be excellent in order to help us build our
case,’ she added.
The job will involve looking after press relations, corporate
communications, publications and fundraising support. The organisation
will use information he generates to help recruit UK medical and
engineering personnel to go to work in disaster and war zones, and also
to support the organisation’s remit as a campaigning organisation on
health and human rights.
Broughton said: ’While I think the BBC does a good job of providing a
very necessary free information service, for a long time I have wanted
to do something of more direct value - MSF is at the frontline, doing
work that is vital, and to be able to help them with my journalistic and
editorial skills is excellent.’