BBC man made head of MSF PR

Medical emergency relief organisation Medecins Sans Frontieres has appointed a BBC World Service journalist of 22 years standing as its new head of communications.

Medical emergency relief organisation Medecins Sans Frontieres has

appointed a BBC World Service journalist of 22 years standing as its new

head of communications.



Martyn Broughton who is regional editor for the African and Middle

Eastern service at Bush House, will join the organisation in a new role

that will involve raising the organisation’s profile in the UK as well

as collating first class information to support campaigning and

fund-raising.



Anne-Marie Huby, the executive director of the Brussels-based charity

said that recruiting a journalist rather than a PR executive into such a

role in an aid organisation was unusual, but that she was ’thrilled’ to

have made the appointment.



Huby said: ’We have a great need for the kind of journalistic integrity

that Martyn brings. We are also very keen on Martyn as he brings

knowledge of areas like Africa and the Middle East.’



’In the last few years the demand on MSF for information from

Governments, institutions and the public has increased hugely and we

need that information to be excellent in order to help us build our

case,’ she added.



The job will involve looking after press relations, corporate

communications, publications and fundraising support. The organisation

will use information he generates to help recruit UK medical and

engineering personnel to go to work in disaster and war zones, and also

to support the organisation’s remit as a campaigning organisation on

health and human rights.



Broughton said: ’While I think the BBC does a good job of providing a

very necessary free information service, for a long time I have wanted

to do something of more direct value - MSF is at the frontline, doing

work that is vital, and to be able to help them with my journalistic and

editorial skills is excellent.’



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