New head of PR sought for Disney Attractions arm

Walt Disney Attractions is hunting for a head of PR, following the departure of Joyce Leaver to join an internet start-up company.

Walt Disney Attractions is hunting for a head of PR, following the

departure of Joyce Leaver to join an internet start-up company.



Leaver becomes head of communications next month at 21st Century Travel,

an e-business selling holidays and travel options on-line.



Attractions, the Disney division responsible for Disneyworld in Florida

and Disneyland in California, is now actively looking for a successor to

Leaver. Tom Allan, the company’s vice-president for Europe, Middle East

and Africa, added that he was ’sorry to see Joyce go, but there is a

strong team in place to carry on the good work she was doing’.



Leaver has spent six years at Attractions, reporting to sales and

marketing director Stephen Park. As head of PR, she ran a team of three

publicists covering the two US-based theme parks and Attractions’ latest

venture, themed cruise ships sailing in the Caribbean.



Most of Attractions’ UK PR is handled in-house, with agencies hired on a

project basis. Last year the Red Consultancy launched the cruise ship

Disney Wonder. Attractions is just one division of Walt Disney UK, the

others being stores, films, products and interactive.



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