Clark plans News International PR expansion

News International’s newly-appointed corporate affairs director Alison Clark has announced that she plans to expand the organisation’s communications department.

News International’s newly-appointed corporate affairs director

Alison Clark has announced that she plans to expand the organisation’s

communications department.



Incumbent director Jane Reed last week indicated her intention to step

down at the end of March. News International confirmed this week that

her successor would be Clark - who is currently external affairs

director.



’We will be taking on more people and making changes, but I have not

done a full analysis of the department so I can’t say exactly what those

changes will be,’ Clark told PR Week.



Reporting to News International’s executive chairman Les Hinton, Clark

assumes the corporate affairs role when Reed, who received a CBE in the

new year’s honour’s list, stands down.



Before joining News International in 1993, Clark worked as a public

affairs consultant at Rowland Sallingbury Casey.



Clark was appointed director of external affairs last summer, reporting

to Reed and with direct responsibility for regulatory issues and

governmental relations. From March her brief will expand to include

media relations and community affairs.



She will lead a team of eight, overseeing communications for the Rupert

Murdoch-owned News Corporation’s UK subsidiary. However, her remit does

not cover Sky, which has its own corporate affairs team.



News International does not retain a single PR consultancy, but its

constituent parts, such as the Times, the Sunday Times, the Sun and the

News of the World, and other publishing interests, use PR agencies on a

project basis for specific campaigns or products.



As PR Week went to press, no successor had been appointed to take over

Clark’s external affairs role.



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