Food company ABF in hunt for financial agency

Associated British Foods, (ABF) the FTSE 100-listed food products giant, is looking to appoint a financial PR agency for the first time.

Associated British Foods, (ABF) the FTSE 100-listed food products

giant, is looking to appoint a financial PR agency for the first

time.



ABF does not run a corporate press office, and media enquiries are

handled by the relevant plc director. But its individual brands -

including Twinings teas, Silver Spoon sugar, Kingsmill and Sunblest

bread, and Jammy Dodgers and Wagon Wheels biscuits - use consumer or

brand PR agencies on a variety of retained and project contracts.



Hiring a financial PR agency is one of the responsibilities of Geoff

Lancaster, the head of the five-strong communications unit at ABF’s key

subsidiary, British Sugar.



The process is at an early stage, and it is thought that a shortlist has

not yet been drawn up, but a British Sugar spokesman confirmed that

several agencies were being considered, including Citigate Dewe

Rogerson.



Citigate has been used by ABF in the past on a project basis and handled

financial PR for ABF’s sale in 1997 of its Irish supermarket chain to

Tesco.



According to a City source, the size of the company - it employs 32,000

people and made sales of almost pounds 5 billion in 1998 - led Lancaster

to consider hiring a full-time financial PR agency.



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