TSG opens London base to better serve US clients

US agency The Stephenson Group (TSG), which specialises in financial PR for technology and e-businesses has opened a London office, prompted by its clients’ desire to expand into Europe, the Middle East and Africa.

US agency The Stephenson Group (TSG), which specialises in

financial PR for technology and e-businesses has opened a London office,

prompted by its clients’ desire to expand into Europe, the Middle East

and Africa.



’Existing clients want access into the European market,’ said London

managing director Jenny Swift. ’This market is very attractive for

US-based companies who wish to expand internationally.’



Continuity of service is one of the major reasons for setting up the new

office and although it will look to serve areas beyond the Continent,

the initial focus will be primarily on Europe.



Ann Stephenson, TSG founder and chief executive, said: ’The breakdown of

traditional market barriers in Europe has strengthened London’s position

as a world centre for financial technology.’



Swift, who previously held marketing roles with IT vendors, will be

supported by account director Susan Children and operations manager

Jenny Stannard.



She added that TSG is looking for account managers, particularly in

regions where English is the second language.



TSG was formed in the US in 1987 and its clients include Oracle, Cisco

and Trema treasury management systems. At the end of 1998 TSG had

increased its revenues by 58 per cent to pounds 1million and is expected

to report a similar financial performance for 1999.



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