Cohn and Wolfe has taken on a six-figure account as media and
sponsorship adviser to English First Division Rugby (EFDR), the company
which represents the 12 top professional rugby union teams.
The agency is tasked with raising the domestic game’s media profile
while attracting new sponsors on a rolling contract which runs to
Graham Fleet, Cohn and Wolfe director of sports and sponsorship, said
the priority is to bring lapsed club rugby fans back to the game,
building on the popularity of international fixtures.
Seven people will work on the account and the agency will involve
players as much as possible. Getting rugby into the non-sports media
will be another key task, targeting magazines, the internet and
lifestyle TV, emphasising the fitness and skill of players.
The agency will also promote fixture lists and ticket prices, said
Cohn and Wolfe sports and sponsorship clients include Reebok, Coca-Cola
- Contrary to PR Week, 14 January, Cohn and Wolfe did not repitch for
Absolut Vodka’s consumer account.