Hamilton appointed to Meridien Hotels PR

Le Meridien Hotels and Resorts has appointed Phoebe Hamilton to the newly-created position of PR director for the UK and Ireland.

Le Meridien Hotels and Resorts has appointed Phoebe Hamilton to the

newly-created position of PR director for the UK and Ireland.



A review of the Forte-owned Le Meridien’s PR function last year broke up

the European division of the chain, creating the new position.



Reporting to regional managing director, John Bamsey, Hamilton will

oversee PR for the group’s luxury hotels in central London and the Cafe

Royal.



Her remit puts her in charge of media relations for nine hotels and

function suites across the UK and Ireland.



Le Meridien operates 125 hotels around the world, and is one of three

hotel chains within Forte hotels. The sister chains are Heritage, whose

49 hotels are represented by Biss Lancaster, and the 89 Posthouse

hotels, which currently use Ad Hoc PR. Public relations for Travelodge,

the fourth chain owned by Forte’s parent, the Granada group, is handled

by a three-strong in-house PR team headed by Sam Allanson-Bailey.



Hill and Knowlton currently handles PR for the Le Meridien hotels

outside the UK.



Hamilton assumed her role two weeks ago, covering external and corporate

communications. Before joining Le Meridien, she worked at Shandwick for

three years and for specialist tourism PR agencies First and NGA.



Corporate customers account for 70 percent of Le Meridien’s business,

with the remainder comprising leisure visitors. Hamilton says that her

aim is to use the PR function to increase the proportion of

high-spending corporate customers.



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