Stop Press: Ketchum Life to steer Nova relaunch

The relaunch of 1960s style bible Nova will be handled by Ketchum Life.

The relaunch of 1960s style bible Nova will be handled by Ketchum

Life.



Publisher IPC SouthBank chose the agency after a four-way pitch (PR

Week, 10 December). The initial contract is for the launch, which is

expected to be in March or April, and the first three issues. The

account will be reviewed after that, an IPC spokeswoman said.



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