Stop Press: MS&L puts Proof initiative to the test

PR Week’s Proof campaign received fresh impetus this week with Manning Selvage and Lee volunteering to undertake a client evaluation using the five-point Research and Evaluation Toolkit. Claire Spencer, planning director at MS&L, declared her agency’s willingness to carry out pro bono evaluations for organisations running their own PR campaigns, in order to demonstrate the Toolkit’s usefulness, (Leader, p 8).

PR Week’s Proof campaign received fresh impetus this week with

Manning Selvage and Lee volunteering to undertake a client evaluation

using the five-point Research and Evaluation Toolkit. Claire Spencer,

planning director at MS&L, declared her agency’s willingness to carry

out pro bono evaluations for organisations running their own PR

campaigns, in order to demonstrate the Toolkit’s usefulness, (Leader, p

8).



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