Simple search engine seeks PR aid for UK launch

Ask Jeeves, the US simple-language search engine is set to appoint a PR agency on six-figure fees to handle its UK launch. PR Week understands the company has had talks with several agencies regarding the account, although not all were involved in a formal pitch. They include Freud Communications, Paragon Golin/Harris and Joe Public Relations.

Ask Jeeves, the US simple-language search engine is set to appoint

a PR agency on six-figure fees to handle its UK launch. PR Week

understands the company has had talks with several agencies regarding

the account, although not all were involved in a formal pitch. They

include Freud Communications, Paragon Golin/Harris and Joe Public

Relations.



Fees for the account have not yet been set in stone, but according to

chief executive Andrew Hart there will be ’a substantial investment in

PR’.



Euro RSCG Wnek Gosper has already landed the pounds 10 million

advertising campaign. PR for the site will promote awareness of Ask

Jeeves’ plain-language search. This allows users to find sites by asking

questions such as: ’Where can I find cheap flights?’, rather than using

key words only.



Ask Jeeves is also looking to make in-house appointments in the near

future, starting with a vice-president marketing. He or she will then

appoint a team of five, including both PR and marketing staff.



The site has been running in the US for two years and attracts some four

million visitors every month, including between 600,000 and 700,000 from

the UK. It launches here in late February and will be found at

ask.co.uk.



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