Red Rooster takes PR for Novartis products

Novartis Consumer Health has appointed Red Rooster Beauty and Consumer PR (RRBC) to handle PR for all health and therapeutic brands, including products such as Tixylix, Tixymol, Savlon, Lypsyl, Otrivine and Eurax.

Novartis Consumer Health has appointed Red Rooster Beauty and

Consumer PR (RRBC) to handle PR for all health and therapeutic brands,

including products such as Tixylix, Tixymol, Savlon, Lypsyl, Otrivine

and Eurax.



The account, which covers a total of 11 brands was awarded after a

competitive four-way pitch. Incumbent for several brands, including

Tixylix and Savlon, was Bloomsbury Communications.



According to a statement from Novartis, the reason for the change in

agency arrangements was ’synergy and economies of scale across the

board’.RRBC already handles public relations for Novartis brands

nicotine replacement product Nicotinell and sunscreen range Piz

Buin.



James Ball, director of brand franchise marketing at Novartis said: ’Red

Rooster Beauty and Consumer PR won because of their creative concepts

and ability to provide a strong consumer push.’



’Trade activity is essential for our brands but we felt an equal balance

was needed and RRBC were able to offer this.’



Tixylix is the UK’s best-selling children’s cough mixture and Savlon

accounts for more than half the antiseptic cream market in the UK.

Lypsyl is the number two seller in the lip balm market.



RRBC will carry out initiatives for Piz Buin’s fake tan products and

continue Tixylix’ association with the Action for Sick Children

charity.



Most of the brands will be handled by RRBC beauty director Sam Girdwood,

with account manager Lisa Mosby looking after Nicotinell.



The company has other agencies including GCI for its functional food

range and the Red Consultancy, which works on corporate PR.



- Red Rooster Beauty and Consumer has also been appointed to handle the

launch of Hugo Boss Dark Blue, the newest fragrance in the Hugo Boss

range, which it already handles.



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