Novartis Consumer Health has appointed Red Rooster Beauty and
Consumer PR (RRBC) to handle PR for all health and therapeutic brands,
including products such as Tixylix, Tixymol, Savlon, Lypsyl, Otrivine
The account, which covers a total of 11 brands was awarded after a
competitive four-way pitch. Incumbent for several brands, including
Tixylix and Savlon, was Bloomsbury Communications.
According to a statement from Novartis, the reason for the change in
agency arrangements was ’synergy and economies of scale across the
board’.RRBC already handles public relations for Novartis brands
nicotine replacement product Nicotinell and sunscreen range Piz
James Ball, director of brand franchise marketing at Novartis said: ’Red
Rooster Beauty and Consumer PR won because of their creative concepts
and ability to provide a strong consumer push.’
’Trade activity is essential for our brands but we felt an equal balance
was needed and RRBC were able to offer this.’
Tixylix is the UK’s best-selling children’s cough mixture and Savlon
accounts for more than half the antiseptic cream market in the UK.
Lypsyl is the number two seller in the lip balm market.
RRBC will carry out initiatives for Piz Buin’s fake tan products and
continue Tixylix’ association with the Action for Sick Children
Most of the brands will be handled by RRBC beauty director Sam Girdwood,
with account manager Lisa Mosby looking after Nicotinell.
The company has other agencies including GCI for its functional food
range and the Red Consultancy, which works on corporate PR.
- Red Rooster Beauty and Consumer has also been appointed to handle the
launch of Hugo Boss Dark Blue, the newest fragrance in the Hugo Boss
range, which it already handles.