AGENCY REPORT 1999: The Red Consultancy

The Red Consultancy gained an excellent client assessment and was the only agency to score a full house for meeting pitch promises in this year’s report. In particular, clients were impressed by the way it lived up to its promises in terms of results, service, and meeting the original brief. But the most glowing praise was for being proactive and generating ideas since the pitch.

The Red Consultancy gained an excellent client assessment and was

the only agency to score a full house for meeting pitch promises in this

year’s report. In particular, clients were impressed by the way it lived

up to its promises in terms of results, service, and meeting the

original brief. But the most glowing praise was for being proactive and

generating ideas since the pitch.



Clients were also very positive about the nuts and bolts of PR,

especially in terms of meeting deadlines - although some would like to

see an improvement in its research. Encouragingly, all clients say Red

is ready to hand out tough advice when needed.



Overall, clients were more than satisfied with the agency, saying: ’They

do what it takes to get the job done’. The only fly in the ointment was

in the evaluation section, where clients felt its influence with opinion

formers could be better.



Credentials-wise, Red proved to be a victim of its own success. A fee

income growth of 36 per cent meant the agency scored an excellent mark

for business performance, but was penalised on infrastructure for

lacking the one thing it arguably does not need, a marketing strategy.

But, with one client remarking ’they deliver what they promise’, Red has

no worries.



Star Rating *****



AGENCY CREDENTIALS

                           MARK   OUT OF

Business performance         11       12

Staff                         8       10

Infrastructure                3        5

Quality controls              8       10

Industry recognition          2        3

Total                        32       40


CLIENT ASSESSMENT

                           MARK   OUT OF

Pitch promises               10       10

Relationship with agency      9       10

Nuts and bolts                9       10

Evaluation                    7       10

Client satisfaction          18       20

Total                        53       60



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