AGENCY REPORT 1999: Lexis PR

Lexis PR put in a very good all round showing to receive a five-star rating. A strong business performance mark was achieved through substantial fee income growth, a healthy pre-tax profit margin and a comprehensive business strategy. In particular, it received good marks for quality, with a full array of in-house evaluation systems, a planning function and client and employee satisfaction procedures.

Lexis PR put in a very good all round showing to receive a

five-star rating. A strong business performance mark was achieved

through substantial fee income growth, a healthy pre-tax profit margin

and a comprehensive business strategy. In particular, it received good

marks for quality, with a full array of in-house evaluation systems, a

planning function and client and employee satisfaction procedures.



In addition, while its training expenditure is below average, the agency

scored well on staff with a host of training initiatives and employee

benefits, including profit-related pay and share ownership options.



Clients rated their relationship with the agency highly, saying the

level of contact was right, and its flexibility to their needs very

good. This was highlighted by one respondent who said: ’They are

responsive to new situations which can emerge overnight due to the

consumer-driven industry we are in.’



In terms of pitch promises, the agency did well on its quality of ideas

and meeting the original brief, and most felt Lexis was very

proactive.



The only slight disappointment was evaluation, where the agency gained

good marks across the board, but clients wanted to see better

planning.



One commented: ’They should set targets that they can be measured

against.’



Star Rating *****



AGENCY CREDENTIALS

                           MARK   OUT OF

Business performance         10       12

Staff                         9       10

Infrastructure                4        5

Quality controls              9       10

Industry recognition          2        3

Total                        34       40


CLIENT ASSESSMENT

                           MARK   OUT OF

Pitch promises                8       10

Relationship with agency      9       10

Nuts and bolts                8       10

Evaluation                    7       10

Client satisfaction          18       20

Total                        50       60



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