AGENCY REPORT 1999: Lansons Communications

With the joint-highest score for its agency credentials, Lansons Communications fully deserves its five-star rating.

With the joint-highest score for its agency credentials, Lansons

Communications fully deserves its five-star rating.



An excellent business performance mark was gained from a remarkably high

average fee income per head, good pre-tax profit margins and a

comprehensive business strategy. In addition, well qualified staff and a

raft of employee benefits and training initiatives meant a perfect score

in the staff section.



With a host of industry awards and a range of internal and external

evaluation systems, Lansons had top marks for industry recognition and

was rated highly in the quality and infrastructure sections. Overall,

clients also rated the agency highly, praising its media relations, and

the intelligence of its people. The agency did very well in meeting

pitch promises and with nuts and bolts.



Client satisfaction was good, with all saying they would be likely to

reappoint Lansons in the future. The only negatives were that some

clients said the agency’s enthusiasm sometimes meant they felt

pestered.



However, Lansons received a high score for its relationship with opinion

formers. As one client said: ’Their total focus on financial PR means

that they are not being pulled in too many directions.’



Star Rating *****



AGENCY CREDENTIALS

                           MARK   OUT OF

Business performance         10       12

Staff                        10       10

Infrastructure                4        5

Quality controls              9       10

Industry recognition          3        3

Total                        36       40


CLIENT ASSESSMENT

                           MARK   OUT OF

Pitch promises                9       10

Relationship with agency      7       10

Nuts and bolts                9       10

Evaluation                    7       10

Client satisfaction          18       20

Total                        50       60



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.