AGENCY REPORT 1999: Lansons Communications

With the joint-highest score for its agency credentials, Lansons Communications fully deserves its five-star rating.

With the joint-highest score for its agency credentials, Lansons

Communications fully deserves its five-star rating.



An excellent business performance mark was gained from a remarkably high

average fee income per head, good pre-tax profit margins and a

comprehensive business strategy. In addition, well qualified staff and a

raft of employee benefits and training initiatives meant a perfect score

in the staff section.



With a host of industry awards and a range of internal and external

evaluation systems, Lansons had top marks for industry recognition and

was rated highly in the quality and infrastructure sections. Overall,

clients also rated the agency highly, praising its media relations, and

the intelligence of its people. The agency did very well in meeting

pitch promises and with nuts and bolts.



Client satisfaction was good, with all saying they would be likely to

reappoint Lansons in the future. The only negatives were that some

clients said the agency’s enthusiasm sometimes meant they felt

pestered.



However, Lansons received a high score for its relationship with opinion

formers. As one client said: ’Their total focus on financial PR means

that they are not being pulled in too many directions.’



Star Rating *****



AGENCY CREDENTIALS

                           MARK   OUT OF

Business performance         10       12

Staff                        10       10

Infrastructure                4        5

Quality controls              9       10

Industry recognition          3        3

Total                        36       40


CLIENT ASSESSMENT

                           MARK   OUT OF

Pitch promises                9       10

Relationship with agency      7       10

Nuts and bolts                9       10

Evaluation                    7       10

Client satisfaction          18       20

Total                        50       60



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