AGENCY REPORT 1999: Kinross and Render

Kinross and Render’s marks reveal several areas of strength, especially from the client point of view. Several clients said that the agency felt like a part of their own team, and business understanding was also highlighted.

Kinross and Render’s marks reveal several areas of strength,

especially from the client point of view. Several clients said that the

agency felt like a part of their own team, and business understanding

was also highlighted.



The agency has lived up to its pitch promises in all areas, and Kinross

and Render was rated as being proactive in terms of generating

ideas.



Nuts and bolts scores were high across the board, especially for meeting

deadlines and keeping promises. The majority of clients felt performance

had improved, and all said they would be likely to reappoint.



Kinross and Render did not do so well on agency credentials. In

performance terms it had a very good year as fee income grew 31 per

cent. But fee income per head was relatively low and, as no business

strategy or mission statement was indicated, the agency lost marks for

business performance.



High staff turnover and a low level of spending on training meant a

lower than average staff score. The training programme appears to be

very thorough, however, and Kinross and Render has a high percentage of

staff with a CAM diploma. A multi-stranded marketing programme

contributed to a top mark for infrastructure. The agency is working

towards BS7750 accreditation.



Star Rating ****



AGENCY CREDENTIALS

                           MARK   OUT OF

Business performance          6       12

Staff                         7       10

Infrastructure                5        5

Quality controls              7       10

Industry recognition          1        3

Total                        26       40


CLIENT ASSESSMENT

                           MARK   OUT OF

Pitch promises                9       10

Relationship with agency      8       10

Nuts and bolts                9       10

Evaluation                    7       10

Client satisfaction          18       20

Total                        51       60



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