AGENCY REPORT 1999: Harrison Cowley

Clients describe Harrison Cowley as ’creative and responsive to our needs’, and ’very good at building a good working relationship’. This is reflected in its client assessment scores, where solid marks were achieved across the board.

Clients describe Harrison Cowley as ’creative and responsive to our

needs’, and ’very good at building a good working relationship’. This is

reflected in its client assessment scores, where solid marks were

achieved across the board.



In particular, clients rated their relationship with the agency highly,

saying they had a good dialogue with Harrison Cowley, that senior

management gave enough of their time and that the agency gave value for

money.



Clients would like to see better evaluation of the agency’s activities

and greater proactivity in generating ideas. But comments such as

’they’ve strengthened our brand with enthusiasm’, demonstrate that in

balance, clients are very positive about the agency’s work.



In terms of its credentials, Harrison Cowley achieved full marks for its

infrastructure, with a company web site, access to on-line news sites

for all staff and an internal team of dedicated marketing staff.

Similarly, the agency has strong quality systems in place, including a

full-time planning function and client and employee satisfaction

procedures. The only disappointment was for staff, where relatively low

training expenditure and an above average turnover of staff meant some

penalties.



Star Rating ****



AGENCY CREDENTIALS

                           MARK   OUT OF

Business performance          8       12

Staff                         7       10

Infrastructure                5        5

Quality controls              8       10

Industry recognition          2        3

Total                        30       40


CLIENT ASSESSMENT

                           MARK   OUT OF

Pitch promises                7       10

Relationship with agency      9       10

Nuts and bolts                7       10

Evaluation                    7       10

Client satisfaction          17       20

Total                        47       60



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